);
Tag

entrepreneurship

Massage Therapy at ICOHS.edu

Launch Your Own Motor Home Massage Clinic with These 7 Steps

By Massage Therapy No Comments

Create a successful massage business on-the-go.

With a world that is becoming increasingly digital, new types of jobs have started to appear. From digital nomads who can work remotely anywhere in the world to individuals whose careers depend upon traveling all around the world, there are a multitude of opportunities that support employment on-the-go.

If you are a licensed massage therapist, you do not have to be tied down to one place either. Mobile massage clinics allow professionals to accept a diverse clientele without requiring a concrete office space or storefront. While there are a few different ways to begin with starting your own mobile massage clinic, this article specifically focuses upon a motorhome-style clinic, in which the office goes along with you.

By having your massage clinic on wheels, massage services are made more conveniently available to clients, who can enjoy the therapeutic benefits of massage from the comforts of their own area without having to commute very far. This concept could be especially favorable in large or crowded cities where traveling becomes increasingly time-consuming.

While it may seem confusing at first, opening your own motorhome massage clinic can be less of a difficulty, so be it that a concrete plan of action is set into motion. Of course, starting any business comes along with its challenges but committing to a particular path can offer a lot of direction and motivation to reach milestones.

 

Here are the 7 most important steps to running your own motorhome massage clinic so that you can launch your very own on-the-go business.

 

The 7 Steps to Initiating Your Own Motorhome Massage Clinic

While there may be other arrangements you will need to make in order to get your motorhome-style mobile massage practice up-and-running, here are the 7 most valuable steps that will get your on-the-go business rolling in no time.

 

  1. Make sure you have your massage therapist license and all the necessary certifications.

First thing’s first, do you have all the right massage therapist qualifications and certifications? In the United States, it is not permitted to practice massage therapy without a qualifying license. For those that reside outside of the United States where laws may vary, getting the right licenses helps protect you from any potential liabilities in the future and maintains a higher level of professionalism.

 

  1. Buy a motorhome plus all of the required equipment and insurance.

What’s a motorhome mobile massage clinic without the actual motorhome? Securing a reliable and professional motorhome is definitely one of the first steps when it comes to initiating this type of business. Check listings in your area for motorhomes or trailers that can serve as a spa on wheels.

Once you have decided upon the right motorhome for your business, you will also want to make sure the facility is well equipped which includes having all of the required equipment present.

Finally, make sure not only your business is insured, but all your equipment as well along with the motorhome itself. Organizations such as the National Association of Complementary and Alternative Medicines offer liability insurance for practicing massage therapists.

 

  1. Design your mobile massage clinic menu and define your services.

Since by this point you have already purchased equipment needed for your massage practice, you likely have an idea of the types of services you would like to offer. No two massage therapists are the same, which is why providing clients with a menu of your services is important so that communication remains clear and open.

Do you intend to offer any specialty massage services such as lymphatic drainage massage, craniosacral therapy, or sports massage? You will want to let potential customers know exactly which forms of bodywork you specialize in so that they can proceed with their decision making accordingly. Be sure to keep this menu also within easy reach so that clients will not have to jump through any hoops to discover prices or treatments offered.

 

  1. Convert your motorhome into a massage clinic that is comfortable and professional

After you have secured your motorhome and all the needed equipment plus defined your price list and menu or services, it is time to design your mobile massage clinic. For most purposes, the ideal aim or aesthetic of a clinic should be a professional yet comfortable feel.

This includes clean linens and up-to-date equipment as well as a tidy environment, but also a space in which a customer can feel relaxed enough to be able to fully unwind during the massage. After all, the comfort of your client should be the number one priority.

 

  1. Determine a marketing and publicity plan and decide on a clever business name.

Facility, menu, equipment, and massage license? Check! Now the next step is naming your business-to-be and getting going with a solid marketing and publicity plan. Sure, word of mouth can be a great way to get new clients to walk through those motorhome doors, but you cannot only rely on word of mouth and often need a little bit of an extra push.

Before you decide upon how to tackle the marketing factor, come up with a business name that exemplifies whatever image you would like your company to represent. Additionally, the name should be easy for people to understand, and it helps if it has a connection to mobile massage.

Once your name is set in place, now comes branding and marketing. Get a quality logo designed for your business and generate business cards. Open social media accounts for your business including Facebook, Instagram, Twitter, and possibly even get a website developed. This helps clients remember your company long after their appointment has passed and conveniently get in touch if need be.

If your budget allows for it, consider hiring a marketing professional to strengthen the buzz around your business. Once you have a solid foundation of clients, you will not need the marketing professional anymore and will be able to maintain a steady flow of customers, but in the very beginning, gearing up with all of your resources in place is the best way to make a full force premier into the corporate-world.

 

  1. Set up payment plan options and prepare customer consent forms.

Chances are you will not want to be running a cash-only business. Not only can this become dangerous without a collections company storing your profits, but it also can mean difficulties when filing taxes during tax season. Most of all, it can be an inconvenience to clients who potentially do not carry banknotes around in a technologically advancing world. For this reason, you will need to set up a payment plan with a credit card processing company as well as obtain a credit card reader.

In addition to possessing the needed digital money exchange technology, the preparation of consent forms also becomes an additional vital factor in running a mobile massage clinic. You do not want to be liable on the off chance that a client becomes injured or has a medical incident. For this reason, spas and massage clinics normally have every patient sign a consent form.

If you have been in the professional massage industry for a while then you are already familiar with this practice, but for those just beginning to dip their toes into the water, requiring every single client to sign a consent form is immensely important.

 

  1. Be confident and start spreading the word about your new business.

While planning, coordination, investment, and marketing are all essential pieces of this process, a massive portion of success directly correlates to confidence and believing in yourself. With that being said, out of all people, you should be the one that believes in your mobile massage clinic the most. By supporting your own business endeavors, you will feel more comfortable spreading the word about your new company, which will definitely help bring in more customers.

As is the case with many industries, word of mouth can still often be the best form of publicity and marketing no matter how digital the world turns. Dedicate yourself to ensuring happy clients leave your mobile massage practice and they are bound to tell their friends and relatives about your bodywork services bringing in new customers. If you also provide your clients with extra incentives to spread the word such as a discount on future services, this will help drive even more business to your motorhome massage clinic.

 

Conclusion: 7 Steps to Launch a Motorhome Mobile Massage Clinic

While reading all of these steps may appear overwhelming at first, remember to take action one effort at a time. Particularly if you have a strong passion for owning your own massage practice, in the end, all of the hard work will be worth it as your goals and dreams come into fruition. At the end of the day, the most important part is to enjoy what you do in life and to be happy, so if this mobile massage clinic offers that opportunity then it is certainly time well spent.

If you still have not received a formal education and have been searching for massage schools in San Diego or affordable career colleges, ICOHS is a non-profit vocational school that offers a tailored-to-you professional massage therapy program that will teach you what you need to know to secure a massage therapy license.

Reach out to us today to get started.

Be Your Own Boss

10 Steps to Open and Run a Spa Business

By Business, Health No Comments

Plan, create, and put into action!

Determined to run your own spa business? It can feel a little overwhelming to imagine everything that needs to be done so that you can finally open your doors to the public. As with many tasks that seem larger than life, planning is required. Often times, brilliant ideas begin with creation, a passion or purpose that desires fulfillment. As much as dreaming and developing ideas is an integral part of starting a business, it is just the beginning. Next, some more concrete plans need to be set into place. Once plans are generated, the final phase is putting those plans into action.

In this article, we will run you through ten steps that can help you open and run a spa business without feeling overwhelmed or unsure of where to begin. We take you from the initial process of creating ideas, all the way to the final steps of putting your plans into action and actually getting your company up and running.

These 10 Steps Can Help You Open and Run a Spa Business

As promised, here are the ten steps you can follow if you are in need of some guidance and direction or do not know where to begin. Don’t fret about a dream or idea is too large. Breaking the process down into easy-to-follow bits helps make the bigger picture more tangible.

Get clear on your vision and determine your ‘why’

Before you begin with the actual arrangements to get a spa going, it is important to get clear on your vision and determine your reason ‘why.’ By clearly defining why you are opening a business, you can enter into this new adventure with passion and interest, rather than merely opening a company to make money.

Clients can definitely tell when someone is in business for the wrong reasons. Additionally, by defining your ‘why,’ there is a great chance you will find making the necessary preparations to be even easier and procrastination might become less of weight dragging timelines down.

 

Decide on your services or specializations and create a menu

When opening a spa, it is important to keep in mind exactly the types of services you intend to provide, along with any specializations. If you choose services that are unique enough, you can also specifically use them to market your business.

Be sure to create a menu that makes it simple for clients to decide which services they would like to book, along with transparent, clearly defined pricing. Customers appreciate honesty and transparency, so the more this can be present, the better.

 

Seek out investment or arrange personal investment

Opening any business requires money. Once you know your reason for opening up a spa business and have decided upon which services to provide or even if you would like to fulfill a niche or offer specializations, it is time to really get the ball rolling by seeking out investment.

There are two primary ways to go about coming up with the money to open a company. Either you can search for outside or bank investment, or you can arrange personal investment, which is money you have saved up yourself. Regardless, speak with a financial advisor and be sure you are certain how much initial funding you will need in order to get your spa doors open to the public.

 

Scout out the competition and decide on a location accordingly

Once the investment has been secured, it is time to make everything even more concrete by deciding on a location for the storefront. It is ideal to choose a location that is well-situated but also does not exist within too close of a proximity to the neighboring competition.

Scout out the competition and research some business statistics on the area. Settle with deciding between two or three different possibilities. In the end, you will need to agree on just one. Once the location for the spa has been determined, sign a lease and get ready to set up shop.

 

Begin the interview process and employ qualified professionals

With all good businesses come outstanding, qualified employees. A proper, in-depth interview procedure is necessary to ensure the quality of your professionals, as well as their skill-sets and abilities. If you have settled upon any niche or specialized skills, you will need to also find qualified professionals to execute these services.

Research wages and salaries for such occupations and pay your employees fairly. Excellent treatment and proper compensation of staff leads to happier workers and in return satisfied customers. You want to make your spa is a place that not only clients enjoy showing up to, but your employees as well.

 

Complete any remodeling and design the aesthetic of the spa

Now that many of the vital details and elements of opening a spa are set into place, you will want to begin remodeling and designing the location. Decide upon an aesthetic, bearing in mind which energy you would like to emit when a client steps foot through the door.

In general, spas should present a relaxing, tranquil, and calming environment where clients can arrive to truly unwind and decompress. This peaceful vibe can be accomplished by selecting earth tone colors, a clean and sleek interior, and a warm and welcoming linens and accessories. Hire an interior design specialist if need be, which can help give your company achieve an even more professional look.

 

Buy all the needed equipment

Once everything has been designed, you will want to purchase all of the needed equipment for completing the services that are featured on the business menu. Create a list of which devices or machines are required for each room, along with keeping a steady stock of the spa essentials such as hygiene products, towels, robes, oil, and more.

 

Come up with a marketing plan or hire marketing experts

You have gotten everything together to get your spa doors open but you are unsure of how to get clients coming in. In this modern day-and-age, marketing is a massive aspect of running any successful business. Not only are the original marketing techniques essential, so are digital marketing tactics.

Upon opening your spa, you will also need to have social media pages and a website ready. Hiring a marketing expert for digital marketing, too, can assist in bringing through more customers. A solid digital marketing plan is most important at the very beginning of opening your business because if visiting clients are happy with the service provided, they will start spreading the news through word of mouth to their friends.

As the news of your excellent spa spreads, appointments will get booked up and you can place less emphasis upon a digital marketing plan. Additionally, be sure to have a strong, memorable logo, along with business cards and deals of the week to entice new patrons

 

Get all the final touches in order to begin operating

Any other aspects that have not yet been tackled? Now is the time to get all the final touches squared away so that you can begin operating the spa. Cross your t’s and dot your I’s; you will want to make certain that nothing got skipped over as to leave a lasting impression upon future clients.

Has a schedule for the employees been devised? Do you have enough individuals hired? Is your menu exactly as you want it or do some alterations need to be made? Do you have enough supplies to last you until the next shipment? Are your website and social media platforms up and running? Create a to-do checklist and run through it a few times just to be sure.

 

Launch an opening party and get ready to open your doors

Once all the final touches have been made, it is time to initiate the final, and possibly one of the most important steps of opening a spa; the launch party! A launch party, although it can cost some money, is one of the major ways to bring in an initial influx of clients to your location.

Inviting an entire room full of people to take a look at your spa and get a feel for it themselves, can be an immensely beneficial tactic. Furthermore, be sure to offer attendees and first-time customers an incentive to book an appointment. The best way to do this is to create limited-time offers for first-time clients only, where they either receive a free additional service or a discounted service.

 

Finals Thoughts on the 10 Steps to Open and Run a Spa

Although the entire process of opening a spa may appear daunting at first, once broken down into steps, there is a lot of work to be done but somehow the tasks appear more manageable. Running a business is never easy, but if you are passionate about the bodywork industry and are dedicated to running a spa, the accomplishment will be unbelievably rewarding.

Interested in studying Massage Therapy or continuing your education in Holistic Studies? Searching for massage schools or career colleges in San Diego? ICOHS is a non-profit vocational school offering programs to become a Professional Massage Therapist or a Holistic Health Practitioner, as well as providing a continuing education option for those involved in Holistic Studies already.

Ready to get on board and work alongside dedicated, passionate educators who are determined to support their students and watch them succeed? Reach out to us today and request more information.

Stay in the Loop

Sign up to receive exclusive content and updates.