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Be Your Own Boss

10 Steps to Open and Run a Spa Business

By Business, Health No Comments

Plan, create, and put into action!

Determined to run your own spa business? It can feel a little overwhelming to imagine everything that needs to be done so that you can finally open your doors to the public. As with many tasks that seem larger than life, planning is required. Often times, brilliant ideas begin with creation, a passion or purpose that desires fulfillment. As much as dreaming and developing ideas is an integral part of starting a business, it is just the beginning. Next, some more concrete plans need to be set into place. Once plans are generated, the final phase is putting those plans into action.

In this article, we will run you through ten steps that can help you open and run a spa business without feeling overwhelmed or unsure of where to begin. We take you from the initial process of creating ideas, all the way to the final steps of putting your plans into action and actually getting your company up and running.

These 10 Steps Can Help You Open and Run a Spa Business

As promised, here are the ten steps you can follow if you are in need of some guidance and direction or do not know where to begin. Don’t fret about a dream or idea is too large. Breaking the process down into easy-to-follow bits helps make the bigger picture more tangible.

Get clear on your vision and determine your ‘why’

Before you begin with the actual arrangements to get a spa going, it is important to get clear on your vision and determine your reason ‘why.’ By clearly defining why you are opening a business, you can enter into this new adventure with passion and interest, rather than merely opening a company to make money.

Clients can definitely tell when someone is in business for the wrong reasons. Additionally, by defining your ‘why,’ there is a great chance you will find making the necessary preparations to be even easier and procrastination might become less of weight dragging timelines down.

 

Decide on your services or specializations and create a menu

When opening a spa, it is important to keep in mind exactly the types of services you intend to provide, along with any specializations. If you choose services that are unique enough, you can also specifically use them to market your business.

Be sure to create a menu that makes it simple for clients to decide which services they would like to book, along with transparent, clearly defined pricing. Customers appreciate honesty and transparency, so the more this can be present, the better.

 

Seek out investment or arrange personal investment

Opening any business requires money. Once you know your reason for opening up a spa business and have decided upon which services to provide or even if you would like to fulfill a niche or offer specializations, it is time to really get the ball rolling by seeking out investment.

There are two primary ways to go about coming up with the money to open a company. Either you can search for outside or bank investment, or you can arrange personal investment, which is money you have saved up yourself. Regardless, speak with a financial advisor and be sure you are certain how much initial funding you will need in order to get your spa doors open to the public.

 

Scout out the competition and decide on a location accordingly

Once the investment has been secured, it is time to make everything even more concrete by deciding on a location for the storefront. It is ideal to choose a location that is well-situated but also does not exist within too close of a proximity to the neighboring competition.

Scout out the competition and research some business statistics on the area. Settle with deciding between two or three different possibilities. In the end, you will need to agree on just one. Once the location for the spa has been determined, sign a lease and get ready to set up shop.

 

Begin the interview process and employ qualified professionals

With all good businesses come outstanding, qualified employees. A proper, in-depth interview procedure is necessary to ensure the quality of your professionals, as well as their skill-sets and abilities. If you have settled upon any niche or specialized skills, you will need to also find qualified professionals to execute these services.

Research wages and salaries for such occupations and pay your employees fairly. Excellent treatment and proper compensation of staff leads to happier workers and in return satisfied customers. You want to make your spa is a place that not only clients enjoy showing up to, but your employees as well.

 

Complete any remodeling and design the aesthetic of the spa

Now that many of the vital details and elements of opening a spa are set into place, you will want to begin remodeling and designing the location. Decide upon an aesthetic, bearing in mind which energy you would like to emit when a client steps foot through the door.

In general, spas should present a relaxing, tranquil, and calming environment where clients can arrive to truly unwind and decompress. This peaceful vibe can be accomplished by selecting earth tone colors, a clean and sleek interior, and a warm and welcoming linens and accessories. Hire an interior design specialist if need be, which can help give your company achieve an even more professional look.

 

Buy all the needed equipment

Once everything has been designed, you will want to purchase all of the needed equipment for completing the services that are featured on the business menu. Create a list of which devices or machines are required for each room, along with keeping a steady stock of the spa essentials such as hygiene products, towels, robes, oil, and more.

 

Come up with a marketing plan or hire marketing experts

You have gotten everything together to get your spa doors open but you are unsure of how to get clients coming in. In this modern day-and-age, marketing is a massive aspect of running any successful business. Not only are the original marketing techniques essential, so are digital marketing tactics.

Upon opening your spa, you will also need to have social media pages and a website ready. Hiring a marketing expert for digital marketing, too, can assist in bringing through more customers. A solid digital marketing plan is most important at the very beginning of opening your business because if visiting clients are happy with the service provided, they will start spreading the news through word of mouth to their friends.

As the news of your excellent spa spreads, appointments will get booked up and you can place less emphasis upon a digital marketing plan. Additionally, be sure to have a strong, memorable logo, along with business cards and deals of the week to entice new patrons

 

Get all the final touches in order to begin operating

Any other aspects that have not yet been tackled? Now is the time to get all the final touches squared away so that you can begin operating the spa. Cross your t’s and dot your I’s; you will want to make certain that nothing got skipped over as to leave a lasting impression upon future clients.

Has a schedule for the employees been devised? Do you have enough individuals hired? Is your menu exactly as you want it or do some alterations need to be made? Do you have enough supplies to last you until the next shipment? Are your website and social media platforms up and running? Create a to-do checklist and run through it a few times just to be sure.

 

Launch an opening party and get ready to open your doors

Once all the final touches have been made, it is time to initiate the final, and possibly one of the most important steps of opening a spa; the launch party! A launch party, although it can cost some money, is one of the major ways to bring in an initial influx of clients to your location.

Inviting an entire room full of people to take a look at your spa and get a feel for it themselves, can be an immensely beneficial tactic. Furthermore, be sure to offer attendees and first-time customers an incentive to book an appointment. The best way to do this is to create limited-time offers for first-time clients only, where they either receive a free additional service or a discounted service.

 

Finals Thoughts on the 10 Steps to Open and Run a Spa

Although the entire process of opening a spa may appear daunting at first, once broken down into steps, there is a lot of work to be done but somehow the tasks appear more manageable. Running a business is never easy, but if you are passionate about the bodywork industry and are dedicated to running a spa, the accomplishment will be unbelievably rewarding.

Interested in studying Massage Therapy or continuing your education in Holistic Studies? Searching for massage schools or career colleges in San Diego? ICOHS is a non-profit vocational school offering programs to become a Professional Massage Therapist or a Holistic Health Practitioner, as well as providing a continuing education option for those involved in Holistic Studies already.

Ready to get on board and work alongside dedicated, passionate educators who are determined to support their students and watch them succeed? Reach out to us today and request more information.

Hot Stone Massage Therapy

Hot Stone Therapy: Understanding This Massage Practice

By Fitness, Health No Comments

A Quintessential Complement to a Relaxing Massage

There are many known benefits of massage therapy, from improved circulation and reduced stress to stimulation of the lymphatic system and increased joint flexibility. Many medical resources encourage readers to get massages, including Mayo Clinic and WebMD, and the major reason why is because people seem to be noticing a difference.

As the practice of massage continues to expand throughout the Western world, many variations of the treatment have come to light. From deep tissue and sports massage to Swedish and Thai massage to craniosacral therapy, there is an extensive number of techniques along with qualified specialists who are skilled at their respective styles of bodywork.

One form of massage therapy, known as hot stone therapy, has become a restorative, relaxing, and rejuvenating favorite. In order to encourage a better understanding of this massage practice, in this article we discuss hot stone therapy, explaining what exactly it consists of, along with the potential benefits of this treatment.

What Is Hot Stone Therapy?

Hot stone therapy is the practice of using heat-retaining flat rocks, typically basalt, on specific regions of the body (often referred to as acupressure points.) Hot stone therapy often begins with deep tissue massage (such as Swedish massage) to loosen tight areas of the body. Then, flat river stones that have been warmed between 120-130 degrees Fahrenheit are aligned along the spine, palms of the hands, bottoms of the feet, and close to the toes. Your massage therapist may place them in other regions of the body as well, but usually, the spine is the most common region of application.

The stones are warmed in a specialized stone heater, which looks much like a crockpot. This is done to better control the temperature of the rocks in order to prevent any chances of burns or scalding.

Massage professionals do not use hot plates, microwaves, or ovens to warm the rocks, so to avoid injury, be sure to look out for any mispractice that might take place amongst inexperienced massage therapists.

Hot Stone Therapy: The Benefits

Due to the immensely relaxing nature of hot stone therapy, it possesses a number of benefits. The primary way in which this treatment helps is by loosening muscles, which is ideal for those who have aches and pains on the body.

Although many do receive hot stone therapy because of the benefits it might provide, their accounts of success are more so personal for research is seriously lacking. That is not to say, however, that it does not exist.

Moderate-pressure massage, which hot stone therapy does qualify as has been said to assist with conditions such as rheumatoid arthritis. A 2013 study published in the journal Complementary Therapies in Clinical Practice reported that participants with arthritis felt less pain after a mere month of medium pressure massage.

In addition to physical pain, hot stone massage is also at times linked to potentially reduced stress, and in turn, reduced anxiety and an overall better mood. A study published Bowling Green State University in 1997 found that those who received a 15-minute chair massage during a break were reportedly less stressed than those who did not and merely rested on their break.

Although related specifically to the broad description of massage, a 2014 study published in the journal Sleep Science found that postmenopausal women who were dealing with difficult insomnia slept better after receiving a massage, expressing it is a promising solution for such applications.

In addition to potentially reducing stress or anxiety, improving insomnia, and lessening various aches and pains, receiving a hot stone massage is a pleasant experience, particularly for those who enjoy receiving rejuvenating bodywork and find it to be effective.

While these studies mentioned are all a start, they do not fully confirm that hot stone therapy is a treatment for any of the above referenced medical conditions. As always, communicate with your doctor first if you determine that massage or hot stone therapy is the right option for your medical needs.

 

How to Practice Hot Stone Therapy

The process of application throughout a hot stone therapy appointment is fairly straight forward and normally unfolds in the following steps:

You will arrive at your appointment and the receptionist will have you fill out a health questionnaire if you are a first-time client.

Someone will guide you into a dressing room where you can prepare for your massage by removing your garments. Begin to relax already, the massage will be soon.

Your massage therapist will greet you and have you get situated comfortably on the massage table.

The massage therapist will have heated basalt or smooth stones in a specialized stone warmer which will heat the rocks to 120-130 degrees Fahrenheit typically.

Your massage therapist will likely begin the massage by performing some type of deep tissue technique, for instance, Swedish massage. They may then refer to an anatomy chart for stone placement or simply place the stones on the acupressure points along the body that are most tailored to you.

Your massage therapist will likely ask you how you are feeling throughout the massage, but you should always remember to speak up and ask for any adjustments as desired.

The hot stones will be placed along the body and then rubbed into the tissues and muscles of the body to further stimulate healing, recovery, and rejuvenation. Because of the oils and application, the smooth rocks will slide with ease and the experience is often said to be comforting.

Some things to note:

Consider arriving a bit earlier to your appointment. Allow sufficient time to speak with the receptionist if need be, as well as prepare mentally and physically for such a relaxing experience. Spas often require you to fill out a questionnaire if you are a first time client, so you do not want to feel rushed or in a hurry right before your treatment. Arriving well in advance (10 minutes is plenty) will save yourself from any extra stress.

Communicate clearly with your massage therapist. Are you experiencing pain? Are the stones too hot? Speak up and let your specialist know right away! Hot stone therapy, although at times a little intense, should not be painful or uncomfortable. Although sometimes deep tissue massage can feel overwhelming, it should not leave you suffering. Your massage therapist wants your experience to be as pleasant as possible and this can be further achieved with a straightforward transmission of how you are feeling.

Drink plenty of water after your treatment! The heat from the stones can be at times dehydrating, and in general, it is important for the body to rehydrate after any form of bodywork. Opting for an herbal, caffeine-free tea is also a delightful and health-inducing way to unwind after a massage.

Use Your Discretion with Hot Stone Therapy

Hot stone therapy is not right for everyone. In fact, those who have heart disease, migraines, arthritis, decreased pain sensitivity, metal implants, tumors, diabetes, or high blood pressure should not agree to receive hot stone therapy. Please consult your doctor beforehand if you intend to get hot stone therapy and have a medical condition.

Understanding Hot Stone Therapy: Final Words

Overall, many clients experience hot stone therapy as a pleasant and refreshing body treatment that helps knots, aches, and pains release because of deeper applied pressure and increased heat. Although not the right option for everyone, those who are fond of deep tissue massage and intense application of pressure generally really enjoy hot stone therapy, and some claim the heat from the rocks is comforting and soothing.

Interested in becoming a licensed massage therapist? Searching for massage schools or career colleges in San Diego? ICOHS College is a non-profit vocational school offering a Professional Massage Therapist program. Our dedicated educators are passionate about supporting students on their journey towards reaching their career goals.

Reach out today and request more information to learn more about the Professional Massage Therapist program.

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