);
Category

Business

Find out what blockchain is and what it is used for.

Blockchain: The Future of Digital Networks

By Business, IT No Comments

What is blockchain?

You may have never heard this term and much less know what blockchain is, but it is only a matter of time before you find out, because it is a paradigm shift in our way of understanding the digital world that will eventually become integrated into our lives, or so experts say. In this article, we will explain what blockchain means and why it will be key in the future of digital networks.

It was born as a secondary actor in the bitcoin revolution since it is the technology or the information coding system that is behind the virtual currency and that supports its entire structure. People start realizing the potential it had for itself and the number of applications it allows in other areas beyond financial transactions, such as public administration or the Internet of things. (Fortney, 2019)

Blockchain and the end of data centralization

Blockchain is a technology that allows the transfer of digital data with very sophisticated coding and in a completely safe way. It would be like the book of accounting entries of a company where all entries and exits of money are recorded; In this case, we talk about a book of digital events.
But it also contributes with a tremendous novelty: this transfer does not require a centralized intermediary that identifies and certifies the information but is distributed in multiple independent nodes that register and validate it without the need for trust between them. Once entered, the information cannot be deleted, only new records can be added, and it will not be legitimized unless most of them agree to do so.
Next to the level of security that this system provides against hacking, we find another big advantage: although the network would fall, with only one of those computers or nodes not doing so, the information would never be lost or the service, depending on the case of the let’s talk, it would still work.
An example that illustrates the importance of the distributed network is social networks. With this system, blockchain would eliminate the centralization imposed by applications such as Facebook or Twitter when identifying or validating the origin of our messages, and their integrity would be guaranteed by the network of nodes. (Greenspan, 2016)

Who is who in the blockchain and how does it work?

Let’s try to decipher who participates in the blockchain and how its technology works. The blockchain, as the name implies, is a blockchain. Each of these blocks contains the encoded information of a transaction in the network. Before we made the analogy of the accounting book, where we noted, for example, that A came out and entered B. Well, blockchain behaves the same, but it will be the network of distributed nodes that certify these data are true. How do they do it?
Each block in the chain carries the transaction package and two codes, one that indicates which is the block that precedes it (except the origin block, of course), and another for the block that follows, that is, that they are interwoven or chained so they are called hash codes or pointers. The concept of mining carried out by the nodes, that is, the process of information validation comes into play. In this process of mining or checking, when there are two blocks that point to the same previous block, the first one to be decrypted by the majority of the nodes simply wins, that is, that most points in the network must agree to validate the information. Therefore, although blockchain generates multiple blockchains, the longest blockchain will always be legitimized. (Siddiqui, 2018)

What is the future of blockchain?

Experts compare the arrival of the blockchain with milestones such as the integration of computers in domestic use or the development of the Internet, that is, a system that will change the way we understand business and society.
One of its greatest potentials is in the so-called smart contracts or smart contracts, that is, with blockchain technology, agreements and transactions can be made in a confident manner without revealing confidential information between the two parties and without the need for “arbitrators”, such as payments to distributors or, for example, the rental of a car online.

But not only this, based on the same concept, blockchain will be essential for the Internet of things. Our electronic devices will be able to communicate with each other in a safe and transparent way, and soon we will see our refrigerator buying yogurts in the online supermarket as soon as it detects that they have finished.
The administration will have an incomparable asset with this cryptography system. Issues such as electronic voting that, despite attempts made with other technologies, have not resisted hacking, could now be a viable option for voters with the assurance that their identity will not be supplanted and the convenience of not having to travel to the polling station.
There are currently many projects that are being investigated to implement the blockchain as a structure that supports them, so we will soon see if it really becomes the technology of the future. (Forbes Technology Council, 2018)

Bibliography
Forbes Technology Council. (2018, September 6). Innovation. Retrieved from www.forbes.com: https://www.forbes.com/sites/forbestechcouncil/2018/09/06/what-does-the-future-of-blockchain-hold-10-predictions-from-tech-experts/#f6be20d301ad
Fortney, L. (2019, November 26). Blockchain. Retrieved from www.investopedia.com: https://www.investopedia.com/terms/b/blockchain.asp
Greenspan, G. (2016, March 17). Developers. Retrieved from www.multichain.com: https://www.multichain.com/blog/2016/03/blockchains-vs-centralized-databases/
Siddiqui, I. (2018, April 24). Coinmonks. Retrieved from www.medium.coom: https://medium.com/coinmonks/what-the-hell-is-blockchain-and-how-does-it-works-simplified-b9372ecc26ef

Be Your Own Boss

10 Steps to Open and Run a Spa Business

By Business, Health No Comments

Plan, create, and put into action!

Determined to run your own spa business? It can feel a little overwhelming to imagine everything that needs to be done so that you can finally open your doors to the public. As with many tasks that seem larger than life, planning is required. Often times, brilliant ideas begin with creation, a passion or purpose that desires fulfillment. As much as dreaming and developing ideas is an integral part of starting a business, it is just the beginning. Next, some more concrete plans need to be set into place. Once plans are generated, the final phase is putting those plans into action.

In this article, we will run you through ten steps that can help you open and run a spa business without feeling overwhelmed or unsure of where to begin. We take you from the initial process of creating ideas, all the way to the final steps of putting your plans into action and actually getting your company up and running.

These 10 Steps Can Help You Open and Run a Spa Business

As promised, here are the ten steps you can follow if you are in need of some guidance and direction or do not know where to begin. Don’t fret about a dream or idea is too large. Breaking the process down into easy-to-follow bits helps make the bigger picture more tangible.

Get clear on your vision and determine your ‘why’

Before you begin with the actual arrangements to get a spa going, it is important to get clear on your vision and determine your reason ‘why.’ By clearly defining why you are opening a business, you can enter into this new adventure with passion and interest, rather than merely opening a company to make money.

Clients can definitely tell when someone is in business for the wrong reasons. Additionally, by defining your ‘why,’ there is a great chance you will find making the necessary preparations to be even easier and procrastination might become less of weight dragging timelines down.

 

Decide on your services or specializations and create a menu

When opening a spa, it is important to keep in mind exactly the types of services you intend to provide, along with any specializations. If you choose services that are unique enough, you can also specifically use them to market your business.

Be sure to create a menu that makes it simple for clients to decide which services they would like to book, along with transparent, clearly defined pricing. Customers appreciate honesty and transparency, so the more this can be present, the better.

 

Seek out investment or arrange personal investment

Opening any business requires money. Once you know your reason for opening up a spa business and have decided upon which services to provide or even if you would like to fulfill a niche or offer specializations, it is time to really get the ball rolling by seeking out investment.

There are two primary ways to go about coming up with the money to open a company. Either you can search for outside or bank investment, or you can arrange personal investment, which is money you have saved up yourself. Regardless, speak with a financial advisor and be sure you are certain how much initial funding you will need in order to get your spa doors open to the public.

 

Scout out the competition and decide on a location accordingly

Once the investment has been secured, it is time to make everything even more concrete by deciding on a location for the storefront. It is ideal to choose a location that is well-situated but also does not exist within too close of a proximity to the neighboring competition.

Scout out the competition and research some business statistics on the area. Settle with deciding between two or three different possibilities. In the end, you will need to agree on just one. Once the location for the spa has been determined, sign a lease and get ready to set up shop.

 

Begin the interview process and employ qualified professionals

With all good businesses come outstanding, qualified employees. A proper, in-depth interview procedure is necessary to ensure the quality of your professionals, as well as their skill-sets and abilities. If you have settled upon any niche or specialized skills, you will need to also find qualified professionals to execute these services.

Research wages and salaries for such occupations and pay your employees fairly. Excellent treatment and proper compensation of staff leads to happier workers and in return satisfied customers. You want to make your spa is a place that not only clients enjoy showing up to, but your employees as well.

 

Complete any remodeling and design the aesthetic of the spa

Now that many of the vital details and elements of opening a spa are set into place, you will want to begin remodeling and designing the location. Decide upon an aesthetic, bearing in mind which energy you would like to emit when a client steps foot through the door.

In general, spas should present a relaxing, tranquil, and calming environment where clients can arrive to truly unwind and decompress. This peaceful vibe can be accomplished by selecting earth tone colors, a clean and sleek interior, and a warm and welcoming linens and accessories. Hire an interior design specialist if need be, which can help give your company achieve an even more professional look.

 

Buy all the needed equipment

Once everything has been designed, you will want to purchase all of the needed equipment for completing the services that are featured on the business menu. Create a list of which devices or machines are required for each room, along with keeping a steady stock of the spa essentials such as hygiene products, towels, robes, oil, and more.

 

Come up with a marketing plan or hire marketing experts

You have gotten everything together to get your spa doors open but you are unsure of how to get clients coming in. In this modern day-and-age, marketing is a massive aspect of running any successful business. Not only are the original marketing techniques essential, so are digital marketing tactics.

Upon opening your spa, you will also need to have social media pages and a website ready. Hiring a marketing expert for digital marketing, too, can assist in bringing through more customers. A solid digital marketing plan is most important at the very beginning of opening your business because if visiting clients are happy with the service provided, they will start spreading the news through word of mouth to their friends.

As the news of your excellent spa spreads, appointments will get booked up and you can place less emphasis upon a digital marketing plan. Additionally, be sure to have a strong, memorable logo, along with business cards and deals of the week to entice new patrons

 

Get all the final touches in order to begin operating

Any other aspects that have not yet been tackled? Now is the time to get all the final touches squared away so that you can begin operating the spa. Cross your t’s and dot your I’s; you will want to make certain that nothing got skipped over as to leave a lasting impression upon future clients.

Has a schedule for the employees been devised? Do you have enough individuals hired? Is your menu exactly as you want it or do some alterations need to be made? Do you have enough supplies to last you until the next shipment? Are your website and social media platforms up and running? Create a to-do checklist and run through it a few times just to be sure.

 

Launch an opening party and get ready to open your doors

Once all the final touches have been made, it is time to initiate the final, and possibly one of the most important steps of opening a spa; the launch party! A launch party, although it can cost some money, is one of the major ways to bring in an initial influx of clients to your location.

Inviting an entire room full of people to take a look at your spa and get a feel for it themselves, can be an immensely beneficial tactic. Furthermore, be sure to offer attendees and first-time customers an incentive to book an appointment. The best way to do this is to create limited-time offers for first-time clients only, where they either receive a free additional service or a discounted service.

 

Finals Thoughts on the 10 Steps to Open and Run a Spa

Although the entire process of opening a spa may appear daunting at first, once broken down into steps, there is a lot of work to be done but somehow the tasks appear more manageable. Running a business is never easy, but if you are passionate about the bodywork industry and are dedicated to running a spa, the accomplishment will be unbelievably rewarding.

Interested in studying Massage Therapy or continuing your education in Holistic Studies? Searching for massage schools or career colleges in San Diego? ICOHS is a non-profit vocational school offering programs to become a Professional Massage Therapist or a Holistic Health Practitioner, as well as providing a continuing education option for those involved in Holistic Studies already.

Ready to get on board and work alongside dedicated, passionate educators who are determined to support their students and watch them succeed? Reach out to us today and request more information.